Sometimes colorful and illustrative language can get
the point across when the reader can relate to what's being said.
"Bake a bigger pie. There are two kinds of people: eaters and
bakers. Eaters think the world is a zero-sum game: what you eat,
someone else cannot eat, so they eat as much as they can. Bakers
think that the world is not a zero-sum game—they can just bake more
and bigger pies. Everyone can eat more. People trust bakers and not
eaters." I just love that quote and it's so applicable to the
stepping game... and using social media.
When we look at the steppers community and break it down to
different segments of its population you find the obvious... firstly
come the dancers. They are at the top of the totem pole. It's a
pre-qualification to be considered a stepper you must dance. They
are the stars of the show.
A subset of the dancer segment would be the instructors. With their
guidance and training they teach the dance to the public.
There are DJ's who make the music flow at the sets and events and
without their expertise in music and knowledge of the steppers genre
and ability to gage what a crowd wants to dance to there is no set.
There are the promoters who are the grease that keep the wheels
turning. They are the ones who in many cases pony up the money to
hire the DJ's, rent the space, advertise the event and so much more
with the expectation of putting on a quality event and to make a
profit for their work.
A subset of the promoter would include web people, photographers,
videographers, caterers, and other purveyors who work in concert
with the promoter within their various roles to help put on the
production we call events or even weekly sets.
Many of the roles are interchangeable. There are promoters who are
DJ's and instructors and vice versa. It's important to make these
distinctions because each role in the community is important to its
survival and growth.
There's one thread that ties all of the people in the community
together and continues to move the art form forward and that's their
individual and combined passion for stepping. More Below
Over the last couple of days I've been talking a lot
about social media and the roles each of the major social media
sites play (or are supposed to play) in our journey together as a
community. I'm speaking to everyone because shared knowledge is a
good thing. In other words I'm doing my best to be a great baker (as
in the analogy at the beginning of the column).
Unique, different, yet similar in so many ways Google jumped into
social networking with both feet and it confused a lot of people
(including me) in the beginning. I believed it would replace
Facebook (and it might just do so) but not in the way I expected.
Before I get into this I do want to step back and show you some
things you may or not be aware of. On Facebook, literally all of the
changes we've seen are the direct result of the appearance of Google
Plus. The timeline is the way Facebook is reinforcing the fact that
the site is about people (as I explained a couple of columns ago).
The new enhanced photo albums, the increased amount of space to
write posts, changed chat and Skype videoconferencing, the new
'groups' features are all results of the sudden competition they
perceive. Would they have done these things if Google + hadn't
appeared? Perhaps but we will probably never know. I do know Google
+ is different and serves a different purpose from Facebook.
When I went on Google + for the first time I went nuts making
circles for friends, the steppers community, steppers music,
steppers videos, steppers promotion... you name it, and I created a
circle for it. There were a few steppers on the service and I found
a few! I didn't realize the power of posting to the public in Google
+ at all. I thought people would see the circles I had created and
well... I was (mostly) wrong.
I learned to share circles but still... crickets chirped but I
wasn't seeing much more. I couldn't see what was going wrong. I made
changes and adjustments to how I posted and when I started to post
to the public feed things started to change. It's mostly been
happening through the steppers song of the day posts (Music is
universal) but people from all over the country (and the rest of the
world) have been adding me.
We all made the mistake of not adding 'Public' to the posts we want
to share. It turns out when you post publically your 'reach' goes
well beyond the relatively few people Facebook permits our initial
posts to be seen. While I'm potentially reaching a million or two
friends of fans on Facebook Google + is exposing my posts to over
100 million people... and that doesn't even count the people who see
the social search results on Google's main search!
I didn't realize all of that until I looked at this site's analytics
and saw a spike in new visitors. They may not all be dancers but
word of mouth travels and in time as a result more steppers will
join the community.
I'm not going to let this column get any longer today so I'll
continue tomorrow because it's central to what I'm trying to do.
Remember one thing the web is much larger than any of these sites
and the secret is learning how to leverage our use of them for the
Yesterday I said I'd talk about how I'm working on a
workable solution to some of the social media malaise the genre
One of the misunderstood tools we have at our
disposal but we hardly use is discussed today as I work toward
'workable solutions' to build a plan.
One of the things most of the world has managed to understand how to
use is Twitter. After all if you want immediate responses and if you
want to know what's going on you can look at Twitter.
We've seen it used in so many ways by everyone from musical artists,
movie stars, corporations, politicians to regular folks who want
immediate feedback. It's not there to carry extended conversations
it's just there to get the word out about anything in a quick and
immediate form to a large audience. Continued
Have something on your mind? Need to talk to Markie Bee? With Google
voice (A REAL phone number) you can call me directly (from the United
States only please) For FREE. If I'm available, I'll call you right
Daily News and SteppersUSA.Com are both
daily publications which update continually. We accept and
publish Steppers classes and workshops, Daily events, weekly events,
monthly events, special events, steppers news, requests for
information which we can't answer but our visitors may have an
answer to. All of this makes us the most complete listing of
Steppers information available anywhere. Send your submissions to us
and send your pluggers/fliers to
TODAY! If you would like your pluggers/fliers to be posted with
your event on the calendar,