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[6/15/2008 SteppersUSA News]
Steppers Shortcuts
By Markie Bee
You
can't take shortcuts. Doing it the right way will pay off every
time. You hear it all of the time when it comes to learning the dance.
But what about promotion? Are the same rules true? Well for the most
part I would say there is no substitute for good old fashioned work.
In the past, I've made a pretty good case for using the web as a
promotion tool. You can reach a mass audience very quickly using a
variety of web tools including both free and paid solutions. There can
be pitfalls to this approach though. Data informs us of how many people
we can theoretically reach during a given time period. Extended data
will even give us the demographics via age groups served, gender, etc.
The reality of the situation though, usually isn't taken into account by
most people who are advertising a set, a class or an event. It's seen as
an expedite way to get the word out. Something to remember; If you have
a thousand people in an email list, you are advertising to a thousand
people. The same people you advertised to yesterday. The old axiom of
advertising is, "If you have a market today, there's no guarantee
you'll have one tomorrow". While it's fine to advertise to your core
audience, even recommended... It's just as important to be constantly
expanding your audience. You can do some of that on the web, but the
real grunt work, the work on the streets is necessary to make your
efforts pay off. Sending a plugger via email isn't the same as handing a
plugger to someone and personally inviting them to come to your, event
or class. The web can build excitement to a percentage of your audience
about your event, but it still comes down to "pressing the flesh"...
Look at the recent primary campaign by Barack Obama as an example, The
effect of the web was phenomenal, gigantic crowds came to see him in
person everywhere he went. They wanted to hear and see the man in
person. There can be no doubt that the web played an important part
of his success, but if the web was the only solution necessary there
would be no need for the TV commercials, The telephone calls, or the
volunteers.
The same is true in the steppers community... You can't just use
the web (in any form) to promote if you want to be successful.
Use every form possible, hand out those pluggers, and talk to people!
Tags
Steppers Shortcuts
Recent :Private Steppers Steppers Entrepreneurs at Work Detroit's White Party Weekend Stepping Contest 1st Day Feedback Stepping Contest Mania Begins Stepping at the White House National Dance Competition Steppers Perspective Focus? Steppers Entitlement? A & P & The Dance Rewind Steppin' Forward The Documentary Steppers Contest Dribble Steppers Psychobabble Part 2 Steppers Psychobabble Bunches of Steppers News Steppers Politico Certification Reader Questions Answered By Tanya Nash Why Instructors Need Certification (With Reader Additions) Why Instructors Need Certification Instructors Agony Outside a Bigger Box Serious Steppers Promotion Serious Steppers Officially official Keeping the Wheels Turning New Features Debut Today Rise of the South Why It Makes Sense Now Part 3 Why It Makes Sense Now Part 2 Why it Makes Sense Now
If you or anyone you know has any photos, footage or information about
or from any Steppers contests for the
History of Stepping Project,
I'd love to add it to what we have. It's Your History! OR
If you have a personal recollection concerning stepping or if you care to help
with the
in any manner, please
Send us an email.
Steppers Community
Definition Added
Cross Reference Word
Index Added
Multiple Definitions Added
Definitions Page
2006 3-G's Contest results added
Timeline Updated
Steppers Compete 2003
Timeline Updated
The Dungeon in Chicago in the 1970's
See the Personal Recollections Page
Take the June Poll
Do you feel an instructors
certification program is necessary for the future of the dance?
Take a look at our You
Tube Steppers Video page and rate some videos (Seven
pages now) SteppersUSA.Com sells Steppin' DVDs from across the Steppers Community.
Click Here to view the listing
or
send us an email
if you would like to include your DVDs on SteppersUSA.Com The SteppersUSA Daily News and SteppersUSA.Com are both
daily
publications which update continually. We accept and publish Steppers
classes and workshops, Daily events, weekly events, monthly events,
special events, steppers news, requests for information which we can't
answer but our visitors may have an answer to. All of this makes us the
most complete listing of Steppers information available anywhere. Send
your submissions and pluggers or flyers to us at
webmaster@steppersusa.com TODAY!
Day 1 Club D'Elegance Steppers Contest
Added to You Tube: June 14, 2008
Buy It Now On SteppersUSA
For
those of you who promote and submit events to SteppersUSA you may have
noticed we've added some new features. Some are for security purposes
like the captcha coding. Other changes are to make the
Events Submission
Form a bit more uniform and hopefully a bit easier to use. An
important addition is a three choice question where you choose... If you
sell advance tickets, can they be ordered on line? The choices are a
simple yes, no or Contact me about customers ordering tickets directly
from SteppersUSA. This FREE service by SteppersUSA
can help you increase
your advance ticket sales all from one place. Think about it. Thousands
come to this site every day looking at events and making plans. It's
convenient for the customer and you make money! Don't have a FREE Pay
Pal business account? Not a problem!
Just click Here! Even if you already have a website it only makes
sense to add a Pay Pal Button to SteppersUSA to increase the possibility
of a sale. Customers can use any credit card including Visa, Master
Card, Discover, American Express, or their Pay Pal account or directly
debit their bank account. It's safe, secure, and easy. SteppersUSA will
not ask for any personal or financial information or access to your Pay
Pal account. We will only ask for information related to your button. As
I said before SteppersUSA will not charge for this convenient service.
Both you and your customers have everything to gain! Do you have
suggestions to make SteppersUSA even better? Please Send us an email.
Please copy the message below and send it on to as many steppers as you can please!
This is an open message to ALL steppers. Please share it with as many people as possible.
As many of you may already know I started a new web
site for the benefit of the greater steppers community. It's called
The History of Stepping Project. I wish to encourage you to add your
knowledge to the timeline. If you know anything about stepping, please
share this with the public on this site. We are looking for all
information related to stepping from it's beginnings to the present. The
information literally includes everything from clubs and bars which held
steppers sets and parties to contests and the participants and results,
to when different steppers organizations and classes started, who the
instructors were and are; Musical bands, and artists, DJ's, radio and
television personalities, Movies, videos, and photos… literally
everything stepping.
Creating an accurate historic timeline will go a long
way toward helping the community take the next step in its logical
progression as it continues to grow nationwide and will become a
valuable resource for all in the future.
Your input, your knowledge and your effort have made the dance what it
is today. Don't you feel your place (and your organization's) in the
timeline is well deserved? I do!
Please send an email to your members or readers inviting them to
participate. Place a link on your web site also please. All support is
appreciated!
The effort requires more than just posting the information. The need for fact checkers, people willing to do some research exists in this important ongoing project. Just a few minutes a week can make a difference.
Thank You for your time!
Markie Bee
The History of Stepping Project
Create & buy custom products at Zazzle
Sunday June 15, 2008
Just Us Productions View Plugger
Steppin' in Pink
The Dorchester
1515 E. 154th St. Dolton, IL
6pm - Midnight
Tickets $8 Door $10 Members $5
No Jeans
773-633-6700 dancingladies3@yahoo.com
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Los Angeles Dream Steppers
A White Linen Affair For Fathers Day
Location To Be Disclosed
www.steppin4adream.com
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JT's Bourbon Street Grille
1407 N. Main, Rockford, IL
4pm - 10pm
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630-936-0646 or
www.rockcityuniquesteppers.com
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3888 Crenshaw Blvd., Los Angeles, CA
1pm - 8pm
$25 Door
310-895-5712 or www.mylasc.com
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The Atlanta Executive Center
2001 Martin Luther King Dr., Atlanta, GA
7pm - Until
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404-931-1367 or
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DC Productions LLC Don & Mae Cheatham B-Days
Pearl Bistro & Bar
2841 Greenbriar Pkwy., Atlanta, GA
7pm - 12am
Free
Attire: Chic
404-349-1987
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Sonny's (NEW SET - SUNDAYS)
4145 S. Grand Canyon Dr., Las Vegas, NV
7pm - 1am
$10 Door
702-428-6345
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Charles Evering VFW Post #6505
8777 Philadelphia Road, Baltimore, MD
6pm - 10pm
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2713 E. Lake St., Minneapolis, MN
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